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Semela.Studio
Digital Design Studio crafting simple, intentional digital experiences.

Semela Studio is an independent digital design studio focused on clarity over complexity. I work with founders and small teams to design thoughtful digital products and websites that are simple to use, easy to maintain, and built to last. Every project is led end-to-end, with care for both the details and the bigger picture.

Insight

Good design is not about adding more — it’s about removing what doesn’t belong. At Semela Studio, I help businesses slow down, think clearly, and make deliberate decisions about their digital presence. By combining product thinking, visual design, and Webflow expertise, I create systems that support growth without unnecessary noise. The goal is always the same: calm, confident digital experiences that serve real needs, age well, and give founders space to focus on what matters most.

Capabilities

– Brand Identity
– Art Direction
– Digital Design
– Web Design
– Product Design
– UX/UI Design
– Mobile & WebApps
– Webflow Design & Development

Previous Collaborations

Mark BBDO, Pepsi, Toyota, YoungShand., Kiwi Property, Catch Design, Fonterra, Mercury, Backyard Care, Fractal Software, Brewery Studio, EasyWP, Nudge, Spring Sheep and more.

Bio

With 19 years in the digital space, I specialise in UX/UI, web design, Webflow, and product design. I combine creative design thinking with emerging technologies to deliver work that is visually striking, accessible, and effective.

I am originally from the Czech Republic and later lived in New Zealand. For the past six years, I have been working remotely from around the globe. I have collaborated with businesses of all sizes, including agencies, design studios, and in-house teams, to create user-focused products that deliver measurable results.

My experience spans a wide range of industries, giving me the versatility to adapt to different challenges and audiences.

What sets me apart is the ability to bridge creativity with technical precision. I ensure every project not only looks great but also performs flawlessly for customers. I’m passionate about pushing digital boundaries and crafting intelligent, elegant solutions that make life simpler and more enjoyable.

Credentials

For new business, enquiries — please email michal@semela.studio.

Photo of Michal Semela outside on the streetA laptop computer sitting on top of a wooden table.