A design studio committed to creating digital products, websites and experiences better.


Web Application

EasyWP — Improving Customer Experiences

Helping customers to have a great experience with creating and managing WordPress hosting. Starting a new website and making onboarding easy to complex things like setup SSL, Backups, Domains. Working with a small team of designers to help grow customer base and help deliver user-centred solutions.

See SSLSee WizardSee Refer a
EasyWP Desktop ScreenEasyWP Onboarding Screen


Nudge — Website Redesign

Content Marketing measurement solution that is standard in content measurement and intelligence. I worked on improving their website to look more user friendly, modern and professional to attract more potential clients. By learning how people use the Nudge website I could create user-centric wireframes and flows to modernise the design. Together with frontend developer to deliver great improvements.

See Case
Nudge - ScreenNudge - Screen

Mobile Application

Fonterra Dairy Diary — App for modern farmers

Helping farmers with services and tools to make everyday stuff like record sick animals, treatments, maintenance, etc. I joined the project in the early stages of app development and helped shape the first MVP version. Working from concept, UX to UI to help with future functionality and testing app with selected farmers to make sure we focus on the right features.

See Case Study
Dairy Diary - Mobile ScreenDairy Diary - Styles


Support brands and businesses that are doing good for the planet. Partner to achieve clients vision in the digital and product space through my experience, creativity, and design.


The design practice of Michal Semela, I am a Digital Product Designer working remotely worldwide for international clients and brands. I have over 15 years of experience working in the digital space, including advertising, design studios and product teams.

Design-driven solutions with a customer-first approach to have an experience that people enjoy and clients benefit from. With expertise in user experience, user interface, visual design, human-centred design and product, focusing on new technologies and design thinking.

Worked with

Vodafone, GE, Pepsi, Coca Cola, Fonterra, Smirnoff, Mac's Beers, Kiwi Property, FidelityLife, Mercury Energy, Namecheap, EasyWP, WeatherWatch, Steinlager

BBDO, Satchi&Satchi, YoungShand, Catch Design, GoodFolk, Satellite Media, Dentsu


Over the years of experience with agencies, design studios and client-side, I have created a process full of learning from all those companies and projects. It's a simple and effective four-step process.

Discover, Define, Develop, Deliver is a fully customisable process that can be set up for any size of project and clients—using modern tools like Notion, FigJam, Figma and Webflow to deliver a transparent process is set up to be collaborative.


From initial discovery audits to designs. I focus on helping make sure I deliver best design solution.

  • Digital & Product Strategy

  • Research

  • Consultations

  • Service Design

  • Visual Design

  • Interface & Experience Design

  • Design Systems

  • Application Design

  • Website Design

  • Small Webflow Websites


Need experience designer for your team or company?

Available for short and long-term projects. I work remotely and have experience working across multiple time zones. I enjoy working with people from different backgrounds and parts of the world. Get in touch, and we can have a chat.


Building small websites for business of tomorrow.

The design-driven website development for your company to create a better digital presence. A modern solution that is easy to manage, optimise SEO, fully responsive, animated and more.