Vision
Good design is not about adding more — it’s about removing what doesn’t belong.
At Semela Studio, I help businesses make deliberate decisions about their digital presence — combining product thinking, visual design, and Webflow expertise. There's a story behind how I got here, and why I work the way I do.
Who is Michal Semela
With 19 years in the digital space, I specialise in UX/UI, web design, Webflow, and product design. I combine creative design thinking with emerging technologies to deliver work that is visually striking, accessible, and effective.
I am originally from the Czech Republic and later lived in New Zealand. For the past seven years, I have been working remotely from around the globe. I have collaborated with businesses of all sizes, including agencies, design studios, and in-house teams, to create user-focused products that deliver measurable results.
My experience spans a wide range of industries, giving me the versatility to adapt to different challenges and audiences.
What sets me apart is the ability to bridge creativity with technical precision. I ensure every project not only looks great but also performs flawlessly for customers. I’m passionate about pushing digital boundaries and crafting intelligent, elegant solutions that make life simpler and more enjoyable.
How I work
A good project starts with clarity — clear brief, clear goals, clear communication. I keep things simple, direct, and focused on outcomes that matter to your business.
Credentials
For new business, enquiries — please email michal@semela.studio.
FAQ
What does your studio do?
I'm a digital design studio specialising in product design, UX/UI, and Webflow development. I help B2B companies design and build digital products — from early-stage concepts and user flows through to polished, production-ready interfaces and Webflow websites.
Who do you work with?
I work with businesses of all sizes — from funded startups building their first product to established companies redesigning existing digital experiences. My clients typically include SaaS companies, tech startups, and growing B2B brands. I also work with agencies on a white-label or subcontract basis, and I'm happy to sign an NDA.
How does the process work?
Every project starts with a discovery phase where I learn about your business, users, and goals. From there I move into strategy and wireframing, visual design, and then either handoff to your dev team or a Webflow build — depending on your needs. I work iteratively and involve you at every key stage.
What does it cost and how quickly can you start?
Fixed-scope projects start from USD 2,500. For ongoing work I offer monthly retainers — a flat rate and a good fit for teams with a continuous flow of design needs. Full pricing is available on request. I can typically start within 1–2 weeks, so it's worth reaching out early if you have a specific date in mind.
How long does a typical project take?
Timelines vary depending on scope. A Webflow website typically takes 1–4 weeks. A full UX/UI engagement for a SaaS product usually runs 4–12 weeks. I'll give you a clear timeline during the proposal stage so there are no surprises.
What do you deliver at the end of a project?
Deliverables depend on the project type but typically include: high-fidelity Figma designs, a component library, annotated handoff files for developers, and/or a live Webflow build. Everything is set up so your team can maintain and update it going forward.
Can you build in Webflow or do you design-only?
Both. I can deliver design-only with handoff to your dev team, or take the project through to a full Webflow build. Many clients come to me specifically because I bridge both — there's no friction between design and build when it's the same person doing both.
How do I kick off a project?
Start by reaching out via my email - michal@semela.studio with a brief description of what you're looking for. I'll schedule a short intro call to understand your goals and see if we're a good fit — then put together a proposal from there.