Vision
Good design is not about adding more — it’s about removing what doesn’t belong.
At Semela Studio, I help businesses make deliberate decisions about their digital presence — combining product thinking, visual design, and Webflow expertise. There's a story behind how I got here, and why I work the way I do.
Who is Michal Semela
I’m a Design Director with almost 20 years in digital, shaping websites and products from first idea to live build. UX (User Experiecne) /UI (User Interface), brand-led web design and Webflow development, handled as one, so what’s designed is exactly what ships.
I grew up in the Czech Republic, now call New Zealand home, and have spent the last seven years working remotely from wherever the work (and the wifi) takes me. That’s meant partnering with agencies, studios and in-house teams across time zones, and learning to communicate clearly without a meeting room.
I’m most at home with mission-driven teams: boutique hospitality and travel, coliving and coworking spaces, B Corps and nonprofits. These are organisations with a lot to say and often not much time to say it.
My edge is closing the gap between creative vision and technical execution. Sites that look considered, load fast, and are accessible to everyone who visits them. I care about design that makes things simpler for the people using it. If that sounds like your project, let’s talk.
How I work
A good project starts with clarity — clear brief, clear goals, clear communication. I keep things simple, direct, and focused on outcomes that matter to your business.
Overview
Credentials
For new business, enquiries — please email michal@semela.studio.
FAQ
What does your studio do?
I'm a digital design studio specialising in product design, UX/UI, and Webflow development. I help B2B companies design and build digital products — from early-stage concepts and user flows through to polished, production-ready interfaces and Webflow websites.
Who do you work with?
I work with businesses of all sizes — from funded startups building their first product to established companies redesigning existing digital experiences. My clients typically include SaaS companies, tech startups, and growing B2B brands. I also work with agencies on a white-label or subcontract basis, and I'm happy to sign an NDA.
How does the process work?
Every project starts with a discovery phase where I learn about your business, users, and goals. From there I move into strategy and wireframing, visual design, and then either handoff to your dev team or a Webflow build — depending on your needs. I work iteratively and involve you at every key stage.
What does it cost and how quickly can you start?
Fixed-scope projects start from USD 2,500. For ongoing work I offer monthly retainers — a flat rate and a good fit for teams with a continuous flow of design needs. Full pricing is available on request. I can typically start within 1–2 weeks, so it's worth reaching out early if you have a specific date in mind.
How long does a typical project take?
Timelines vary depending on scope. A Webflow website typically takes 1–4 weeks. A full UX/UI engagement for a SaaS product usually runs 4–12 weeks. I'll give you a clear timeline during the proposal stage so there are no surprises.
What do you deliver at the end of a project?
Deliverables depend on the project type but typically include: high-fidelity Figma designs, a component library, annotated handoff files for developers, and/or a live Webflow build. Everything is set up so your team can maintain and update it going forward.
Can you build in Webflow or do you design-only?
Both. I can deliver design-only with handoff to your dev team, or take the project through to a full Webflow build. Many clients come to me specifically because I bridge both — there's no friction between design and build when it's the same person doing both.
How do I kick off a project?
Start by reaching out via my email - michal@semela.studio with a brief description of what you're looking for. I'll schedule a short intro call to understand your goals and see if we're a good fit — then put together a proposal from there.