Less noise. Better design.
Most websites and products are too complicated. I fix that. Design should solve problems, not create them.
Michal is a terrific designer/dev combo. He works hard and fast, is perhaps the most communicative external team member I've ever worked with, and was a huge help when needs and challenges arose unexpectedly.
Michal brings a thoughtful approach to design, he takes the time to understand your thinking on design, the borders of it and where you want it to go. This has time and time again, produced great work.
Thoughtful design, measurable results.
Less friction, better products.
Built right, from the start.
User Experience Design
Turn complexity into clarity. I map the full user journey — finding friction, closing gaps, and designing flows that feel effortless from first click to last.
Visual & Interface Design
Interfaces that earn trust and drive action. I craft pixel-precise UI systems — cohesive, scalable, and built to make your product unmistakably yours.
Webflow Development
Design and code, unified. I build performant Webflow sites that look exactly how they're designed — no compromises, no developer handoff delays.
Product Strategy & CX
Turn complexity into clarity. I map the full user journey — finding friction, closing gaps, and designing flows that feel effortless from first click to last.
I've spent two decades learning what not to build.
At Semela Studio, I help businesses make deliberate decisions about their digital presence — combining product thinking, visual design, and Webflow expertise. There's a story behind how I got here, and why I work the way I do.
Get to know the studio
01
Business Owner
You're running the whole show — and it shouldn't feel that way.
Whether you're scaling or stabilising, I help established business owners turn a tired digital presence into something that actually converts.
Benefits of working with me
A website that reflects the quality of your business and stops good leads from bouncing
Clearer user journeys so customers find what they need and take action faster
A digital experience that works as hard as you do — without a full in-house team
02
Startups
Big vision. Finite runway. Let's make every move count.
I help founders go from scrappy early product to something that looks and feels like the real deal — because first impressions decide everything.
Benefits of working with me
UI that builds trust from day one, even before you've got traction
Product design that's intuitive enough to reduce onboarding drop-off
A Webflow site you can actually update yourself as things move fast
03
BCorps
Doing business differently takes a different kind of support.
Your values deserve a digital presence that communicates them clearly — not an afterthought CMS and a generic template.
Benefits of working with me
Brand and UX that puts your mission front and centre without feeling preachy
Customer experience design that turns advocates into repeat buyers
A site that earns trust with the people who care about more than just price
04
Agencies
More clients, bigger projects — and a lot more to manage.
I partner with agencies who need a specialist in their corner — for overflow, white-label work, or levelling up what they can offer clients.
Benefits of working with me
Webflow and UI execution that matches your creative vision pixel-perfectly
UX and CX thinking that adds depth to your proposals and deliverables
A reliable design partner who works to your timelines and stan