Travel & Hospitality

Design for places people choose because of how they live

By the end of this year, 75% of global travel bookings will happen on mobile — led by millennial and Gen Z travelers. (Skyscanner)
Design direction, guest experience, and digital strategy for boutique hotels, coliving spaces, coworking hubs, and travel programs that live and die by their first impression.
Traditional Japanese street with wooden houses and a five-story pagoda in the background.
Problem

Most boutique and remote-work properties are stuck with a design direction that doesn't reflect the experience they've built in real life. Beautiful spaces, forgettable digital experiences — and guest journeys slow enough to lose someone before they've asked a single question.

A site that looks like everyone else's undersells a place that isn't like everyone else's.

Solutions

Design that makes people feel the place before they book it

Your site is the first stay a guest has with you. I build the visual system — photography, type, color, motion — so scrolling through it already feels like standing in the space.

Booking and inquiry flows designed to convert, not confuse

Every extra click costs you a guest. I map the path from "interested" to "booked" and cut anything that slows it down — clear calls to action, short forms, no dead ends.

Independence to run the site yourself, not wait on a ticket queue

No developer on call, no waiting on a request. I set it up in Webflow so you can swap photos, update rates, or launch a new program yourself — in minutes, not days.

Person with camera strap looking at a large train station departure board and clock.
"Design people feel, a booking flow they don't notice, and a site you can run yourself."

Michal is a terrific designer/dev combo. He works hard and fast, is perhaps the most communicative external team member I've ever worked with, and was a huge help when needs and challenges arose unexpectedly.

Graydon Gordian
Growing the Backyard Care Company

Michal brings a thoughtful approach to design, he takes the time to understand your thinking on design, the borders of it and where you want it to go. This has time and time again, produced great work.

Ben Young
CEO at Nudge
Work showcase

Projects that made the decision easier for their customers

Process
Every project moves through the same four stages — not because one process fits every client, but because skipping a step is exactly where good ideas turn generic. Here's how we get from your first idea to a live site.

Step 1 — Brainstorm

We start loose, no wireframes yet. Just a conversation about who you're building for, what makes you different, and what a visitor should feel in the first five seconds. This is where the direction gets set.

Step 2 — Experience

Loose ideas become structure. I map the pages, the flows, and the moments that matter most — booking, donating, inquiring — so the site works before it looks like anything.

Step 3 — Visual

Structure becomes a real interface — type, color, imagery, motion. This is where the site starts to feel like you, built inside Webflow so it's ready to launch and easy to maintain.

Step 4 — Build

The design becomes a real, working site — built in Webflow, connected to a CMS you can actually use, tested across devices, and ready to launch without surprises.

Let's talk
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